Technology

iPhone 12: Same High Price But Little Innovation Once Again

Starting at an eye-watering NZD$1349 for its cheapest model, the iPhone 12 is another blatant reminder to tech consumers that they are a brand of privilege, not necessity.

As I tweeted earlier today, there is something about a brand-new smartphone (regardless of the brand) coming with no charger or crappy pair of headphones that feels grossly unnatural. Having said that, wireless charging isn’t exactly a new innovation and in the case of Apple, they’re banking on the fact that most who upgrade to the iPhone 12 will already have chargers on hand.

To give Apple a bit of credit, the iPhone 12 will come with a USB-C cable, so all the consumer needs is the wall adapter, and even then, it doesn’t have to be official spec.

Personally, I made the switch from iPhone to Samsung last Christmas, and whilst the adjustment from OS to Android took a bit of getting used too, there is nothing from today’s Apple event that makes me think I need to switch back.

Indeed, there is nothing about the iPhone 12 that really sticks out above its predecessors, and certainly nothing that makes me second-guess my well loved S10.

Here’s the thing. For me at least, the iPhone 12 is just more of the same with a slight improvement to the camera and an increased operating speed thanks to that sexy A14 Bionic chip. That might be a somewhat dull assessment, but to the average consumer like myself, that’s simply how these Apple events have come to be.

Apple events are flashy, focused, and extremely impactful marketing tools that those firmly aboard the iPhone fandom train will tune into each year. To the general consumer though, they are typically events that end with the same question, a question that starts and ends with to second guess the cost of the device in question.

And honestly, call me a bit “behind the times”, but how much better are we really expecting our smartphone cameras to get at this point? Is the camera really worth shelling out over a grand for? If that’s your market, go and spend the money on a good quality DLSR.

Priced firmly in the premium market at $1350 for its ‘cheaper’ mini version, the iPhone 12 is a hard sell given the current financial outlook for many after a year of uncertainty and job losses on mass thanks to COVID-19.

To those who can afford it, and especially those already in the Apple echo system who are looking for an upgrade, an iPhone 12 purchase makes a bit more sense.

But for the average user, and especially an Android native considering making the jump to Apple’s latest offering, the iPhone 12’s wildly overpriced $1350 just to get in the door should make for harrowing reading.

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