Apple are promising “the future of the smartphone” with the upcoming release of a special, tenth-anniversary edition of the iPhone, fittingly named the iPhone X.
Revealed on Tuesday at the Steve Jobs Theater, the iPhone X will go on sale from November 3rd with pre orders starting in late October.
The iPhone 8 and 8Plus were also revealed, as well as Apple Watch Series 3 and a new design of Apple TV.
But really, it was all about the iPhone X.
iPhone X: The Future Of The Smartphone
Apple calls the iPhone X “the biggest leap forward for a smartphone”.
iPhone X comes in Space Grey and Silver, with a Super Retina Display featuring OLED technology with HDR. Measuring 5.8 inches, the iPhone X will feature a duel 12MP camera with optical image stabilisation.
There is no home button on the iPhone X; users can access the home screen by tapping the screen and swiping up. For unlocking the iPhone X, facial recognition software arrives in the form of FaceID.
— IGN (@IGN) September 12, 2017
iPhone 8 And 8 Plus
The iPhone 8 will come in a standard and plus model, featuring a glass a design in both the front and back. Apple say the glass is the most durable “ever seen in smartphone”.
Retailing for $699 and $799 for the differing models, iPhone 8 releases on September 22nd.
iPhone 8 features an A11 Bionic chip, with a six-core CPU. An Apple-designed GPU promises to take full advantage of 3D games and other graphical intensive applications. The bionic chip also includes a pixel processor, and a hardware band noise reduction system.
Wireless charging will be supported thanks for Qi – and Apple promises cheap hardware from third party
iPhone 8’s rear facing camera is 12MP, and the plus model has two brand new sensors. In terms of video, Apple are promising the highest quality video capture ever seen in a smartphone.
Apple Watch Series 3
Apple Watch Series 3 features inbuilt cellular, allowing customers to remain fully connected without their iPhone. Calling, messaging, Siri, and Apple Music can all be used remotely. Series 3 has a new dual core processor, a W2 chip, and a multi-frequency antenna built into the screen.
The heart rate app has been enhanced to provide better detail, including a new notification system that tells the user when their heart rate is unusually high when not working out or engaging in physical activity.
Apple Watch Series 3, in summary.
👉 Built-in cellular
👉 Launches Sept. 22
👉 watchOS 4 pic.twitter.com/XOtgVQjqcP
— CNET (@CNET) September 12, 2017
The overall form factor for Series 3 is the same size as previous generations. Apple also revealed that the device has risen to become the world’s best-selling watch, surpassing Rolex.
For those not wanting cellular capabilities, a slightly cheaper version of the Series 3 will be available from September 23.
The Steve Jobs Theater
The new tech wasn’t all that was unveiled to the public. The keynote took place at the brand new Steve Jobs Theater, the venue widely believed to be the last major brainchild design of the iconic Apple founder prior to his passing.
Arrived! Steve Jobs Theater. And it is breathtaking… pic.twitter.com/NrO1VdjnfS
— Emily Chang (@emilychangtv) September 12, 2017
“It is the honour of a lifetime to be the first to welcome you to the Steve Jobs theater. It’s taken some time, but we can now reflect on him with fond memories and not sadness. His greatest gift is not a single product, but Apple itself, and we dedicate this theatre to him.”
The theatre is part of a brand new home base for Apple, fittingly named “Apple Park”. The venue is surrounded by lush, green forest, and is powered by renewable energy. A visitors centre will open later this year, and includes what Cook called an “innovative” Virtual Reality experience and a flashy new Apple store.