Focus, a new web show created by the New Zealand Herald, made its debut today, and it’s a winner.
The news-industry has been forced to change with the rapid rise of social media and the demands that platforms like Twitter and Facebook demand for instant content.
Not only does the content have to be instant, but it also has to be fast, which makes the job for “traditional” news media more difficult, as the
NZ Herald’s new news show Focus does a good job of providing news updates in a bulletin style that only lasts eight minutes.
The variety of content that Focus had in its debut show was impressive.
From the revelations of suicides in Christchurch following the 2011 earthquakes, to an easy-to-understand guide to social media’s most popular app Snapchat, the news content had variety, information, and entertainment.
Focus feels like a news show that viewers could find at the traditional 6pm slot, but brings a new modern and social media driven flavour.
In the eight minutes, Focus also found the time to cover entertainment news and a fairly meaty sports segment.