One of New Zealand’s most recognised convenience stores is launching a mobile prepay service today, joining an already flooded mobile market.
The Warehouse Ltd will now provide a virtual network that partners with New Zealand owned and operated network 2degrees.
2degrees is reported to be providing technical support to The Warehouse.
Called Warehouse Mobile, the new prepay service promises customers the lowest rates in the country.
Warehouse Mobile’s service will cost 2c per text, 4c per minute calling, and 6c for data. According to the Warehouse Group, plans for launching a mobile prepay service have been on the drawing board for “some time”, and the number line is said to be 0284.
However, some believe that Warehouse Mobile will be a flop.
Julian Rivers-Smith of Auckland says that The Warehouse have failed in this area before.
“They own no infrastructure or cell sites,” Rivers-Smith said.
Warehouse Mobile will most likely use 2degrees infrastructure for the running of the service. Warehouse Mobile launches today.